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AB-1084: Gender Neutral Retail in California

Beginning January 1, 2024, large department stores in California must maintain gender neutral displays of toys and other items for children.


'Full Stasi': Consumers told to snitch on stores that don't have enough 'gender-neutral' toys

"If you do not see an adequate gender-neutral product section in a large retail department store in California that you believe is covered by this law, you may take pictures, document, and file a complaint with our office."

A link is provided to report offenders.

The fine for a first-time violation is $250, which goes to $500 for a second offense.



This is the kind of nonsense that makes people think laws are stupid, and hate feminists or gender-diverse people. Because the law is stupid, abusive, and ruinous to a functional society.


Having gender-neutral toys and materials is great. Many traditional toys (e.g. blocks, marbles, Legos, board games) are gender-neutral unless someone goes out of their way to gender-code them (which many companies do). Things like clothes and plates should be available in neutral colors, solid or with simple patterns (e.g. stripes, dots), as well as gender-coded things that are pink/blue with gender-stereotypical designs on them. Choice is good.

Forcing your choices on other people is not good. It's especially harsh on retailers in a massively sexist society where many companies cender-code everything, and things genuinely designed as gender-neutral are harder to find and often more expensive. Even for adults it's not particularly easy. T-shirts used to be all unisex but modern ones are often gendered -- and in fact, so badly that feminine versions only tend to fit teens. There's rarely enough room in a women's T-shirt for adult boobs. :/

Plus of course, adding a gender-neutral category strongly reinforces the idea that the gendered aisles contain things ONLY for boys or for girls. Children can already get really rigid about that, and this will make it worse.

Another serious problem is the law doesn't define "enough." It doesn't say "at least one storage unit (e.g. a shelf or a bin)," or "at least 10% of the gendered supply." It's deliberately vague, which means anyone can complain that any amount is "not enough."

The most effective way to avoid getting fined, therefore, is to quit selling children's things altogether. Note that the law requires a separate section for gender-neutral meaning you can't just say "all toys are for anyone who wants them." Besides, parents and kids both hate that; it's been tried and the only consumers who like it are the ones who are trying to de-gender everything, which is better served by a specialty store since it's a very minority taste in this culture. Plus it's more work and more expense, precisely because it's unpopular. Manufacturers overgender stuff because people buy it.

You want gender-neutral stuff? That's great. Shop accordingly. But don't use it to bully other people. And maybe don't shop from California.
34 Gender Neutral Kids Clothing Brands

Best Gender-Neutral Toys for Kids in 2024: Play Without Limits

Waldorf toys are generally made for all children, and sorted by age or category (e.g. blocks, stuffed animals) rather than gender. Same with Montessori toys.

California (Knows How to Party)

Date: 2024-12-08 05:05 am (UTC)
goatgodschild: (Default)
From: [personal profile] goatgodschild
I played with a lot of plastic animals and wooden blocks growing up, so I was lucky enough to not have to deal with gendered toys, but this is ridiculous.

First off, this looks like a law that will disproportionately affect the poor.
The places that split harshest into BOY toys and GIRL toys are Target and CVS, not boutiques.
The toy stores that are somewhat, or even largely gender-neutral are far more expensive (likely assuming that the people buying are rich enough to consider gender-neutrality a selling point).
Alternately, you can buy gender-neutral toys via an educational toy voucher -- which you would likely only get if you have the time, energy, space, etc. to commit to homeschooling.

Re: California (Knows How to Party)

Date: 2024-12-08 05:41 am (UTC)
goatgodschild: (Default)
From: [personal profile] goatgodschild
>>On the other hoof, poor kids have a different advantage, which is learning to make their own toys and games. I played with sticks and rocks a lot. So as an adult, I know how to go find a stick that will make good craft materials; one of my window dangles uses a great piece of what's basically terrestrial driftwood. :D

That is something I was accustomed to, although as a homeschooled lower-middle-class child, rather than a poor one. The more tech slides into the sea, the more grateful I am that I had that opportunity to learn during my formative years.

Re: California (Knows How to Party)

Date: 2024-12-11 08:07 pm (UTC)
From: [personal profile] see_also_friend
Thrift stores and hand-me-downs will likely be less affected, unless someone is being really nitpicky.
Edited (Just as an alternative to conventional retail. (though they may not have enough supply...)) Date: 2024-12-11 08:08 pm (UTC)

Re: California (Knows How to Party)

Date: 2024-12-12 01:04 am (UTC)
From: [personal profile] see_also_friend
I'm not sure if I've ever seen that, but if so then it would probably be only the largest ones that could afford it (and more likely with clothes).

I /have/ seen a gender-segregated clothing giveaway charity (toys were mixed together.) For what it's worth, that was in a liberal area in a conservative state. The clothes were also sorted by size (and overall their system was very well organized.)

>>Hand-me-downs are more influenced by children and adults. In fact, families that rely heavily on them tend to prefer buying clothes that with little or no distinction, so they'll buy neutral or nongendered colors and avoid splashy decorations that another child might reject. <<

Well, also keep in mind areas where families will donate or otherwise pass along kid stuff outside of the family. That might have less strict limits on gender, decor, etc, because there will be a wider pool of possible recipients.

I've occasionally been a sort of 'broker' [though unpaid] where someone is tossing/donating something (kid things or otherwise) and I will ask for it to pass along to someone else who might like it. If you know families with kids who move in different social environments, it can be fairly easy to do with kid stuff.

(no subject)

Date: 2024-12-09 03:26 am (UTC)
dreadlordmrson: The Eye of Dread. (Default)
From: [personal profile] dreadlordmrson
HOW are they SO BAD at this?
Over and over again it's "right problem, wrong solution".

>> Another serious problem is the law doesn't define "enough."
AUUUUUGH!
Vaguely defined "I know it when I see it" laws are THE WORST for actual enforcement.

Re: Well ...

Date: 2024-12-09 03:58 am (UTC)
dreadlordmrson: The Eye of Dread. (Default)
From: [personal profile] dreadlordmrson
Sadly I don't really have enough information to tell. It really is SO clumsy that I can't discount malice completely out of hand even as you say, it shouldn't be the first thing we assume.

Re: Well ...

Date: 2024-12-09 04:36 am (UTC)
dreadlordmrson: The Eye of Dread. (Default)
From: [personal profile] dreadlordmrson
Yeah that's what you got me wondering... I half-wrote a rambling thought about that and ended up deleting it.
But there's no reason bad actors couldn't take advantage of someone else with good intentions executed poorly. They love doing that.

Re: Well ...

Date: 2024-12-09 05:41 am (UTC)
dreadlordmrson: The Eye of Dread. (Default)
From: [personal profile] dreadlordmrson
Oof yeah good point.

(no subject)

Date: 2024-12-11 08:05 pm (UTC)
From: [personal profile] see_also_friend
When buying gifts for kids, I'll usually try for gender-neutral stuff unless the kid has expressed a preference for something specifically gendered.

When stocking a kidspace (which I've done) I try for mostly gender-neutral stuff, but will add in stuff that is useful for learning. Even if some of the things (like toy plates, toy cats, or a building kit) might have gendered connotations, I figure having a balance of those sorts of toys and not policing who uses them is the best option. (I do avoid buying obviously pink-and-blue-coded stuff).

>>Note that the law requires a separate section for gender-neutral meaning you can't just say "all toys are for anyone who wants them."<<

Honestly, I'd think removing the pink/blue packaging, adding more gender diverse pictures on the packaging, and sorting toys by category would be sufficient to desegregate the toy section. Though to be fair, I haven't been to an official toy store in ages.

Re: Yes ...

Date: 2024-12-12 01:29 am (UTC)
From: [personal profile] see_also_friend
>>I still find it weird to see tree blocks / slices in stores at exorbitant prices. When I was little, that was something people made in the garage after a big brush-clearing or a tree fell down, and then would distribute to all the kids in their social circle. <<

Most people don't have shop skills anymore. (Or a workshop.) Cutting wood is something I am not terribly comfortable with, and currently have to outsource (due to a lack of tools/workspace.)

>>That's logical. Kids need choices. <<

I figure having a kitchen set and a toolset (without pink-and-blue-code) covers useful life skills without pushing anyone towards being a housewife or handyman.

>>Some things really are marketed for one or the other, like makeup blending kits; I don't consider it fair to ban those.<<

It did sound like they were talking about overall toys in the store, not "each individual category /must/ have [sufficient]% of genderfree stuff."

Still, they don't have to be just pink, or just marketed towards girls. I wasn't usually fond of Girly-Girl Pink for parts of my childhood/teenagerhood. And I'm sure there are genderqueer kids who would like a less-gendered version...not to mention the cisgender boys who use makeup to socialize with female friends or relatives.

Heck, one could do a genderfree one by :

1) using a more gender-neutral design and color for the case (includes having mixed-gender groups on packaging)

2) filling it with some traditional skintone stuff, some traditional flashy/girly stuff (glitters, pinks, bright colors), and some stuff aking to theater makeup.

3) Add a how-to booklet (or these days a YouTube link) that explains basics of application skills and a few basic designs. the designs should include stuff that is feminine (gold glitter eyelids), neutral (how to touch up your face) and a few fun things that are...less traditional (like rock band makeup).

>>I think there were a few gender-coded items scattered around but most of the stock was genderfree. That was an all-ages store though, and heavily targeting nerds who tend not to crotchify everything like most people do.<<

I could see buying lab gear clothing that is fitted for a female body. Or heck, some tools could be better designed. But yeah, mostly a microscope will work regardless of the gender of the user, and it's better to get a good telescope than a pink (or blue) one. (Ans anyway, at kid's level science, you can always slap some princess or dinosaur stickers on stuff if you /really/ want to.)

And the kidspace stuff I put together tends to be for varying ages too (though the groups are small enough it isn't uncommon to have clusters for age or gender).

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