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AB-1084: Gender Neutral Retail in California

Beginning January 1, 2024, large department stores in California must maintain gender neutral displays of toys and other items for children.


'Full Stasi': Consumers told to snitch on stores that don't have enough 'gender-neutral' toys

"If you do not see an adequate gender-neutral product section in a large retail department store in California that you believe is covered by this law, you may take pictures, document, and file a complaint with our office."

A link is provided to report offenders.

The fine for a first-time violation is $250, which goes to $500 for a second offense.



This is the kind of nonsense that makes people think laws are stupid, and hate feminists or gender-diverse people. Because the law is stupid, abusive, and ruinous to a functional society.


Having gender-neutral toys and materials is great. Many traditional toys (e.g. blocks, marbles, Legos, board games) are gender-neutral unless someone goes out of their way to gender-code them (which many companies do). Things like clothes and plates should be available in neutral colors, solid or with simple patterns (e.g. stripes, dots), as well as gender-coded things that are pink/blue with gender-stereotypical designs on them. Choice is good.

Forcing your choices on other people is not good. It's especially harsh on retailers in a massively sexist society where many companies cender-code everything, and things genuinely designed as gender-neutral are harder to find and often more expensive. Even for adults it's not particularly easy. T-shirts used to be all unisex but modern ones are often gendered -- and in fact, so badly that feminine versions only tend to fit teens. There's rarely enough room in a women's T-shirt for adult boobs. :/

Plus of course, adding a gender-neutral category strongly reinforces the idea that the gendered aisles contain things ONLY for boys or for girls. Children can already get really rigid about that, and this will make it worse.

Another serious problem is the law doesn't define "enough." It doesn't say "at least one storage unit (e.g. a shelf or a bin)," or "at least 10% of the gendered supply." It's deliberately vague, which means anyone can complain that any amount is "not enough."

The most effective way to avoid getting fined, therefore, is to quit selling children's things altogether. Note that the law requires a separate section for gender-neutral meaning you can't just say "all toys are for anyone who wants them." Besides, parents and kids both hate that; it's been tried and the only consumers who like it are the ones who are trying to de-gender everything, which is better served by a specialty store since it's a very minority taste in this culture. Plus it's more work and more expense, precisely because it's unpopular. Manufacturers overgender stuff because people buy it.

You want gender-neutral stuff? That's great. Shop accordingly. But don't use it to bully other people. And maybe don't shop from California.
34 Gender Neutral Kids Clothing Brands

Best Gender-Neutral Toys for Kids in 2024: Play Without Limits

Waldorf toys are generally made for all children, and sorted by age or category (e.g. blocks, stuffed animals) rather than gender. Same with Montessori toys.

(no subject)

Date: 2024-12-11 08:05 pm (UTC)
From: [personal profile] see_also_friend
When buying gifts for kids, I'll usually try for gender-neutral stuff unless the kid has expressed a preference for something specifically gendered.

When stocking a kidspace (which I've done) I try for mostly gender-neutral stuff, but will add in stuff that is useful for learning. Even if some of the things (like toy plates, toy cats, or a building kit) might have gendered connotations, I figure having a balance of those sorts of toys and not policing who uses them is the best option. (I do avoid buying obviously pink-and-blue-coded stuff).

>>Note that the law requires a separate section for gender-neutral meaning you can't just say "all toys are for anyone who wants them."<<

Honestly, I'd think removing the pink/blue packaging, adding more gender diverse pictures on the packaging, and sorting toys by category would be sufficient to desegregate the toy section. Though to be fair, I haven't been to an official toy store in ages.

Re: Yes ...

Date: 2024-12-12 01:29 am (UTC)
From: [personal profile] see_also_friend
>>I still find it weird to see tree blocks / slices in stores at exorbitant prices. When I was little, that was something people made in the garage after a big brush-clearing or a tree fell down, and then would distribute to all the kids in their social circle. <<

Most people don't have shop skills anymore. (Or a workshop.) Cutting wood is something I am not terribly comfortable with, and currently have to outsource (due to a lack of tools/workspace.)

>>That's logical. Kids need choices. <<

I figure having a kitchen set and a toolset (without pink-and-blue-code) covers useful life skills without pushing anyone towards being a housewife or handyman.

>>Some things really are marketed for one or the other, like makeup blending kits; I don't consider it fair to ban those.<<

It did sound like they were talking about overall toys in the store, not "each individual category /must/ have [sufficient]% of genderfree stuff."

Still, they don't have to be just pink, or just marketed towards girls. I wasn't usually fond of Girly-Girl Pink for parts of my childhood/teenagerhood. And I'm sure there are genderqueer kids who would like a less-gendered version...not to mention the cisgender boys who use makeup to socialize with female friends or relatives.

Heck, one could do a genderfree one by :

1) using a more gender-neutral design and color for the case (includes having mixed-gender groups on packaging)

2) filling it with some traditional skintone stuff, some traditional flashy/girly stuff (glitters, pinks, bright colors), and some stuff aking to theater makeup.

3) Add a how-to booklet (or these days a YouTube link) that explains basics of application skills and a few basic designs. the designs should include stuff that is feminine (gold glitter eyelids), neutral (how to touch up your face) and a few fun things that are...less traditional (like rock band makeup).

>>I think there were a few gender-coded items scattered around but most of the stock was genderfree. That was an all-ages store though, and heavily targeting nerds who tend not to crotchify everything like most people do.<<

I could see buying lab gear clothing that is fitted for a female body. Or heck, some tools could be better designed. But yeah, mostly a microscope will work regardless of the gender of the user, and it's better to get a good telescope than a pink (or blue) one. (Ans anyway, at kid's level science, you can always slap some princess or dinosaur stickers on stuff if you /really/ want to.)

And the kidspace stuff I put together tends to be for varying ages too (though the groups are small enough it isn't uncommon to have clusters for age or gender).

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