This article talks about American households burdened by unaffordable water costs. While people claim that water is a human right, it is not treated as such. It is a paid privilege. If you can pay, you get water; if you can't pay, you don't. There are public sources such as water fountains, but you can bet if people start filling jugs at those, the practice will quickly be banned. So mostly what people do is lower their use of hygiene that uses up gallons at a time: bathing, washing clothes, and flushing toilets. Suddenly it becomes everyone's problem.