Hiding the Name

[ysabetwordsmith]

 Corporations are leaving their names off the logo.  Part of it is just a shell game in hopes of deluding consumers that the product isn't really corporate.  (Hint: most products that aren't corporate don't have a logo.)  But mostly what it does it make it harder to connect the logo to the owner, if you don't already know whose it is.  You see a logo on a thing you like and you want more -- how do you find it?  You see a logo on something that pisses you off -- how do you know who to blame?  Search "thing with a red circle and yellow circle on it?"  Yeah, right.

Comments

hi its the anon w all the dots..

[(Anonymous)]

One trick w mixed sucsess (really only useful.in physical merchandise) to bypass the symbol.guessing game is to.go.through the supplier/retailer. Whine at them long and loud enough and they can usually access thier.logs tosee where.the items coming from. If its coming from the same place as problem.product previous you.likely have a.rename/repackage/new logo situation.

After all its easyer to.plop.a new sign outside a factory than make a new.building...

Also sometimes theyre flat out.told previous.product is.now being called... well new.name here I.guess. especially if theyre expecting to have issues with it.

Its.a common enough trick.to use in.big.markets, and working at one I see.it multiple times.a year.

[sashajwolf]

Google image search can work wonders in such situations.

[janetmiles.livejournal.com]

If there is access to a computer (and I know that's not ubiquitous), Google offers a reverse image lookup. I've also heard good things about TinEye.

[cat-sanctuary.livejournal.com]

When corporations are ashamed of themselves and their products, it shows!