Blind Date with a Book
Nov. 4th, 2024 10:13 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
ysabetwordsmithBookstores say customers love “Blind Date With a Book,” which masks a book’s real cover and lets readers discover what’s inside.
The first thing customers see when they walk into the Strand Book Store in Manhattan is a table of anonymous books with covers wrapped like Christmas presents and titles replaced by vague descriptions. The store calls it “Blind Date With a Book.”
“When in Rome” by Sarah Adams is disguised as “Freshly Baked Slow Burn Rom-com.” “Spoiler Alert” by Olivia Dade becomes a “You’ve Got Mail-esque Romance.” Sometimes a whimsical drawing accompanies the description.
Libraries have been doing this as far back as I can remember. Admittedly the covers in this article are cuter than most I've seen. I have most often seen libraries using plain brown or white paper. Occasionally it's color-coded by genre. I've even seen a few use wrapping paper for a more festive touch. But hey, it's cool to see bookstores doing this. At this point, anything that gets a paper book into a reader's hands is a good thing.
The first thing customers see when they walk into the Strand Book Store in Manhattan is a table of anonymous books with covers wrapped like Christmas presents and titles replaced by vague descriptions. The store calls it “Blind Date With a Book.”
“When in Rome” by Sarah Adams is disguised as “Freshly Baked Slow Burn Rom-com.” “Spoiler Alert” by Olivia Dade becomes a “You’ve Got Mail-esque Romance.” Sometimes a whimsical drawing accompanies the description.
Libraries have been doing this as far back as I can remember. Admittedly the covers in this article are cuter than most I've seen. I have most often seen libraries using plain brown or white paper. Occasionally it's color-coded by genre. I've even seen a few use wrapping paper for a more festive touch. But hey, it's cool to see bookstores doing this. At this point, anything that gets a paper book into a reader's hands is a good thing.
