aldersprig: an egyptian sandcat looking out of a terra-cotta pipe (Sandcat)
aldersprig ([personal profile] aldersprig) wrote in [personal profile] ysabetwordsmith 2011-02-25 06:37 pm (UTC)

Re: Yes...

>>But branding is primarily about how to sell the sizzle, not the steak.

Mmm. I can see that. There needs to be a word for selling the stake.

>>There's a wonderful installment of "The Three Micahs" on unslimy advertising.

Yup! I <3 the 3 Michah's stuff and have gotten quite a few ideas from those articles

>>Cool. Have fun with it.

*grins* yes. I'm pretty wildly excited.

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